The Standard Life - Guerrilla Marketing
After a chat with Tash and the gang this morning we felt as if our project was missing something.
We’d thought thought about posters, adverts, and leaflets but we needed something to tie it all together in a neat little bow.
Thats when Tash suggested bringing the Advert into the real world, which when we actually thought about it was quite achievable. (I’ll go more into more details regarding our guerrilla ads in the next post)
With regards to everything else now we’ve got an idea to go off and the thumbs up to really go for it we’ve started allocating work amongst the group.
I’ll be in charge of the motion side of things, I learnt the basics of After effects when I was on placement over summer I’m no where near an expect or even great at it, but I do know the basics of importing video and overlaying some music. (which in this case would be the happy song)
So I’ll be taking care of motion, but I’m also keen to do abit of design work so I’ve asked if I could do the Magazine DPS too, with this I’ve got a general idea of what I could do, but I really want it to be interactive much like the guerrilla ads posted above. (and more guerrilla ads below)
I believe Zoe will be looking after the poster side of things and doing a general branding/style for them as well as branching that out.
And mikes in charge of our funky leaflet designs, which as previously mentioned will actually be heads! We’ve had a chat today and he’s interested in looking into maybe making the inside of the leaflet almost look like a brain with out it looking like a brain!?
Anyhow in terms of actually designing we’ll all be bouncing off each other as we make sure the campaign looks whole.